Blog about Amazon Affiliate Business
In our blog we share news about Xenia Sites project, about our products and services. Here we also give
affiliate marketing tips to make your business even more successful. Stay tuned to know what’s up!
Once upon a time the life of an affiliate marketer was fine and dandy. They just scrapped some content details from Amazon/Walmart/Ebay/The Manufacturer, then inserted an affiliate link. The search engines then ranked this content, traffic ensued and sales started coming in. What a beautiful, wonderful world it was.
Fast forward to 2015 and that doesnt work. Not only does this type of site not work so well, and you will find it very hard to get a few free visitors, but this strategy can now even kill your site dead.Unless you know what to do first.
The Problem with most affiliate websites today
Search engines and even paid services such as adwords want websites to add value to the web, not just re-produce and regurgitate existing content and product details. And if you don’t do this you will find that both the free and paid options will make your life harder than ever. A website with just content taken straight from Amazon adds no value to users browsing the web. All it really adds is duplicate content. And this is why in today’s world, ranking eccommerce affiliate websites is getting more and more difficult. It is no longer easy to fool Google. Not only that, if you apply to become an Amazon affiliate using a thin content site that is just comprised of scrapped content then you will probably get turned down for an account.
How To Add Value To Your Website
So the one thing that you must do to your new shiny website is to add something new that exists nowhere on the web – Information, and it has to be new and unique. Or it has to be presented in a better way than it is available elsewhere.
So value in a nutshell means more content, text, pictures and video will do – just make sure it is new, unique and adds value to a web browsers online experience. Of course it’s easy to say it but how do you put this into practise on a website that may have many pages?
Condense & Summarize Existing Reviews
You can write reviews, but make them better than what’s already out there. Most items already have many reviews posted on the web, so read them and summarize what they say in your own words. Just make sure that your review offers something people want. For example read through the Amazon review and condense all the information into more bite-sized pieces. Everyone is in a rush and has a lower attention span, so make your review perfect for someone that wants to spend as little time as possible reading it. Try to put a review on every major product that you are promoting. So if you have an Amazon plugin that drags content into your website, make sure you rewrite it, add to it or change it in some way so that it is better.
Answer Questions That Buyers Are Asking
A great feature on Amazon product pages is that it has customer questions. Other places around the web also have questions that potential customers are asking about certain items. So collect those questions and the most asked you can add to your website along with the most comprehensive answers you can give.
If you can find questions that have not been answered then make it your mission to find and report them. If you think about it anyone looking to buy a product, especially an expensive item will have a number of questions that need addressing before that hit that buy button!
Add Comparison Tables
Something that would-be buyers really love is a side-by-side comparison table of products so that can decide which is best. These can manually be put together in html for websites or if your’e running a wordpress blog you can use a free plugin called
By doing these things you will find that not only do people value your website and spend more time on it, but that you will rank for a ton of long tail keywords as well.
A recent study by MarketingSherpa has detected that top organic positions are clicked twice more often than top paid-advertising positions: 20 and 10 per cent respectively. And if a site has both top organic and a top paid-advertising positions, the links common click through rate comes to an impressive 60 per cent!
SEO is a separate question when it comes to ready made or pre-populated affiliate stores. When people buy these ready made sites, usually most of their content is duplicated from the merchant’s store (Amazon, for example). Product descriptions, technical details, customer reviews and all other merchant texts are copied either from the merchant or from other resources. And although this is normal taking into consideration the low prices for ready affiliate stores it is not ideal for SEO. But the simple fact is that nobody will write unique quality articles for a site that costs $100. And duplicated content is generally not so good (and sometimes even very bad) for your webstore ranking. So what do you do to get your affiliate site ranking?
Why should every affiliate store owner promote his business in social networks, blogs and forums?
1. It’s a must-have. Websites without social icons or widgets look strange nowadays. Even if you are not going to put much effort in SMM (social media marketing), you still should open accounts on Facebook, Twitter, Google+, Instagram, etc. – the selection depends on your niche, target audience, purposes and so on. Opening accounts in social networks don’t forget to provide good avatars and covers relevant to your webstore style. Or, ideally, pictures should be created by a designer: with your logo and certain colors (similar to the store design). And certainly don’t forget to provide links to your website in every account.
Let’s suppose you have a quality webstore with a great design, user-friendly interface and up-to-date catalogue. And let’s not analyze other variants, since the reasons of not getting profit from poor sites with outdated catalogues are obvious.
So, your webstore is great, you’ve made your affiliate settings and are waiting for the money. You are waiting for a week, then another one and further – but nothing happens or there appear seldom twopenny-halfpenny sales. Let’s try to understand what’s going on.
Let’s say you have a site for the Amazon Associates program, and someone visits your site and clicks an affiliate link. A cookie will be dropped on their computer to keep track of whether they make a purchase or not through your affiliate link. If a sale is made through this link of yours, then Amazon will award you with a commission.
It’s easy to make mistakes when you are a newbie. Starting an affiliate business you are likely to be overloaded with information. So keep these simple things in mind not to lose your focus. What are typical mistakes of the newcomers?
1. Trying to diversify too early
It’s great if you are not keeping all eggs in one basket, and having several affiliate webstores in different niches should be your final goal. But at the very beginning you should focus on one and only project. Many beginners try to follow all popular and promising trends they’ve heard of (for example weight loss, dating, fashion, etc.), open several stores at a time and fail to make any of them successful. Each project demands much time and work and when you get scattered and spread your efforts in a thin layer, all stores you run are short of attention. What we recommend is beginning with one project, getting it into shape (it may take a month or more) and afterwards taking up the next one.
In such a competitive sphere as affiliate marketing simply having a webstore with catalog and affiliate links is definitely not enough for success on the whole and for visibility in search engines in particular. You need good unique content to keep readers come back and to be highly ranked in search engines. That’s why we recommend filling your website with quality content and updating it on regular basis. It will tell your readers that you’re not just a moneymaker, but also an expert in the field. And the best place of publishing such content is your blog.
Since you attract visitors to your site and then they are redirected to the merchant’s store, you need helpful information relevant to the merchant’s niche. If you cannot write well, or have no time for content creating, hire a professional copywriter to run your blog on freelance basis.
If you are only getting ready for buying or creating an affiliate store and haven’t chosen your niche yet, think twice of what really interests you. The problem with inappropriate niches is that if you don’t really understand and enjoy the topic, very soon you’ll get bored – and it will reflect on the quality of your content. Select a niche you are closely familiar with, the one that really excites you, and that will give you inspiration for continuous content.
Now that you’ve chosen your niche, it’s time to start running the blog.
Online business is not only code, techniques and accountancy. Up to 90 per cent of your success depends on behavioral factor. That means you should be a part-time psychologist to get profit.
Focus on trust
Affiliate marketing is all about reputation and relationship. In fact, every visitor entering your webstore for the first time and seeing “Buy Now at Amazom.com” button can simply leave without clicking and go straight to Amazon, because he knows Amazon and does not know you. Such things matter when it comes to giving one’s money to somebody. That’s why you need to be (and look) reliable. You cannot give guarantees and promise refunds in case a customer is unhappy with his purchase, since the products and services you are promoting are not yours. What you can do is arrange quality design and decent content to make a good first impression. And don’t forget Contact and About pages.
Turnkey affiliate websites are usually 100% automated, ready-to-use sites regarded to a certain online retailer such as Amazon.com. These stores are commonly equipped with special affiliate codes. They are fully functional and ready for visitors’ purchases bringing commissions to the website owner. There are different variants of affiliate business both for experienced marketers and newcomers.
There are a lot of offers by numerous merchants nowadays. Before deciding on a certain merchant read as much as possible about him and choose the most trusted one. Our choice has always been Amazon – world’s biggest retailer with all possible items in its catalogue. Most affiliate webstores are already stocked with products and services. Some of them are sold together with keyword-reach domains and/or hosting. So you can buy a turnkey site without any extra costs or with minimal ones. You can choose a brand new westore and begin business “from scratch” or buy a working site with income and traffic. It is usually more expensive, but it’s an operating business which already brings money, so all you need to do is let it roll.
Ready-to-use affiliate webstores usually contain big catalogues in certain niches, and we think it works better than an alternative variant when owners promote just 1 to 10 products. They spend much time and efforts to optimize content, write reviews, buy links and so on. And then sometimes an item simply gets out of production and sales – and the affair is over. That’s why it’s more preferable to have dozens or even hundreds of products and promote not separate ones but the whole site, catalogue and its sections.
Let’s say, after thinking a lot over your intentions of earning money you have strongly decided to start your own online business. This article will help you to choose the easiest and profitable variant to start with.
‘How to start a business’ is the most frequently asked question if you are looking for a good way to make money. Of course, there are a lot of ways and opportunities. But you want to choose the best one, don’t you?
We have already told you about affiliate marketing business and its advantages. We won’t return to these points, just to remind you that taking part in an affiliate program is one of the easiest and fastest ways to go into business and to work from home via internet.
The first step you should take is to become an affiliate, a person who promotes companies’ product using special coded links. If someone purchases a product using your link, you will receive a commission – your percentage of the sales price.
We would like to give you some more tips how to start affiliate marketing business as an associate.
In the previous blog post we talked about the advantages of affiliate business on the whole, and today let’s speak why we choose Amazon as our main business partner. There are plenty of affiliate programs offered by major ecommerce companies such as Ebay, and we could make websites for any of those. But we do not. Why? Because we decided after weighing up all the facts to select the most promising partner, and an Amazon store is beyond comparison.
The Amazon.com affiliate program came soon after they first opened in 1996, and the system that rewards people who send buyers to Amazon was born. The Amazon affiliate program works by placing a cookie on any potential customers computer, when they complete a sale, you make money. Amazon currently have websites dedicated to many Countries including the United States, Canada, Mexico, the UK & Ireland, Australia, India, France, Germany, Italy, Spain, the Netherlands, Brazil, Japan, and China.
As well as being well established and having a worldwide reach, here are some more reasons why you should become an Amazon affiliate:-
- Amazon is the largest online retailer in the world. Its annual turnover exceeds $48 billion, and its 900,000 affiliate associates made $1,5 billion during the last year only. Amazon is also the fourth most successful startup of all times by growth, revenue and market capitalization. It was founded in 1994 as a bookstore, went online in 1995 and began its diversification, including one new branch after another: DVD, CD, video and MP3 downloads, electronics, software, videogames, etc. Then the company grabbed pretty much every non-digital products – from food and furniture to diapers and jewelry. Nowadays there hardly exists an item which one cannot buy from Amazon.
- Amazon is a trusted and reliable brand – millions of people all over the world are used to buy goods from Amazon on regular basis spending significant money there. Most of these buyers are both long-term and loyal customers. They know that there’ll be no problems with delivery and quality of products, and if by chance there is, that Amazon will rectify the problem quickly and effortlessly – so they keep coming back and making more orders with no fear that other online platforms may bring. In every customer survey Amazon comes up in the number one position as the most popular and respected shopping destination.
Nowadays more and more people around the world are getting involved in business online. As the world adapts and becomes more digital, businesses are creating websites that offer information, services and products online. An affiliate website store is a perfect example of how you can benefit from running your own online business.
First of all, we want to give the definition of affiliate marketing. It is an Internet marketing strategy in which a business (such as Amazon) offers a reward to affiliates for their marketing efforts. In other words, it is a way that companies can advertise their products or services for free, and where the advertiser only pays for results.
An affiliate marketing business is represented by four parties: the merchant, the publisher, the network, and the customer. The merchant can be a company that is selling different products or services. People who promote merchant’s products or services in exchange for earning a commission are called publishers or affiliates. Most affiliates are individuals or companies promoting products through their websites or other online marketing efforts. The network is a link between affiliates and merchants. It helps affiliates find all sorts of offers from various companies by registering with one site (the affiliate network). The customer is a buyer who is offered products or services by the affiliate. The relationship between these four parties is known as affiliate marketing business.