Blog about Amazon Affiliate Business

In our blog we share news about Xenia Sites project, about our products and services. Here we also give
affiliate marketing tips to make your business even more successful. Stay tuned to know what’s up!

How to Find Your Niche

March 19, 2014

How to Find Your Niche

The majority of online entrepreneurs are constantly battling with the problem of choosing products to promote. And how to pick out the ones that can bring maximum profit?

One strategy that we advise is to give up specific product selection and find a proper niche audience instead. Why this approach is better? There are several reasons:

Products get out of stock/production/market/fashion, etc., they come and go, and it can be hard to switch from one to another. Many affiliates have faced a situation when they invested much time, efforts and money into a product, but the latter declined in popularity or was sold out – and the whole affair was over.

A great way of getting the whole new world of opportunities is to choose a narrow niche audience and try to understand their problems. You should switch from separate products to types of products that can solve problems of your audience. For example, instead of just promoting Go-Pro cameras go for all wearable and action cameras.

How to find your niche?