Blog about Amazon Affiliate Business
In our blog we share news about Xenia Sites project, about our products and services. Here we also give
affiliate marketing tips to make your business even more successful. Stay tuned to know what’s up!
Once upon a time the life of an affiliate marketer was fine and dandy. They just scrapped some content details from Amazon/Walmart/Ebay/The Manufacturer, then inserted an affiliate link. The search engines then ranked this content, traffic ensued and sales started coming in. What a beautiful, wonderful world it was.
Fast forward to 2015 and that doesnt work. Not only does this type of site not work so well, and you will find it very hard to get a few free visitors, but this strategy can now even kill your site dead.Unless you know what to do first.
The Problem with most affiliate websites today
Search engines and even paid services such as adwords want websites to add value to the web, not just re-produce and regurgitate existing content and product details. And if you don’t do this you will find that both the free and paid options will make your life harder than ever. A website with just content taken straight from Amazon adds no value to users browsing the web. All it really adds is duplicate content. And this is why in today’s world, ranking eccommerce affiliate websites is getting more and more difficult. It is no longer easy to fool Google. Not only that, if you apply to become an Amazon affiliate using a thin content site that is just comprised of scrapped content then you will probably get turned down for an account.
How To Add Value To Your Website
So the one thing that you must do to your new shiny website is to add something new that exists nowhere on the web – Information, and it has to be new and unique. Or it has to be presented in a better way than it is available elsewhere.
So value in a nutshell means more content, text, pictures and video will do – just make sure it is new, unique and adds value to a web browsers online experience. Of course it’s easy to say it but how do you put this into practise on a website that may have many pages?
Condense & Summarize Existing Reviews
You can write reviews, but make them better than what’s already out there. Most items already have many reviews posted on the web, so read them and summarize what they say in your own words. Just make sure that your review offers something people want. For example read through the Amazon review and condense all the information into more bite-sized pieces. Everyone is in a rush and has a lower attention span, so make your review perfect for someone that wants to spend as little time as possible reading it. Try to put a review on every major product that you are promoting. So if you have an Amazon plugin that drags content into your website, make sure you rewrite it, add to it or change it in some way so that it is better.
Answer Questions That Buyers Are Asking
A great feature on Amazon product pages is that it has customer questions. Other places around the web also have questions that potential customers are asking about certain items. So collect those questions and the most asked you can add to your website along with the most comprehensive answers you can give.
If you can find questions that have not been answered then make it your mission to find and report them. If you think about it anyone looking to buy a product, especially an expensive item will have a number of questions that need addressing before that hit that buy button!
Add Comparison Tables
Something that would-be buyers really love is a side-by-side comparison table of products so that can decide which is best. These can manually be put together in html for websites or if your’e running a wordpress blog you can use a free plugin called
By doing these things you will find that not only do people value your website and spend more time on it, but that you will rank for a ton of long tail keywords as well.
A recent study by MarketingSherpa has detected that top organic positions are clicked twice more often than top paid-advertising positions: 20 and 10 per cent respectively. And if a site has both top organic and a top paid-advertising positions, the links common click through rate comes to an impressive 60 per cent!
SEO is a separate question when it comes to ready made or pre-populated affiliate stores. When people buy these ready made sites, usually most of their content is duplicated from the merchant’s store (Amazon, for example). Product descriptions, technical details, customer reviews and all other merchant texts are copied either from the merchant or from other resources. And although this is normal taking into consideration the low prices for ready affiliate stores it is not ideal for SEO. But the simple fact is that nobody will write unique quality articles for a site that costs $100. And duplicated content is generally not so good (and sometimes even very bad) for your webstore ranking. So what do you do to get your affiliate site ranking?
In the previous blog post we talked about the advantages of affiliate business on the whole, and today let’s speak why we choose Amazon as our main business partner. There are plenty of affiliate programs offered by major ecommerce companies such as Ebay, and we could make websites for any of those. But we do not. Why? Because we decided after weighing up all the facts to select the most promising partner, and an Amazon store is beyond comparison.
The Amazon.com affiliate program came soon after they first opened in 1996, and the system that rewards people who send buyers to Amazon was born. The Amazon affiliate program works by placing a cookie on any potential customers computer, when they complete a sale, you make money. Amazon currently have websites dedicated to many Countries including the United States, Canada, Mexico, the UK & Ireland, Australia, India, France, Germany, Italy, Spain, the Netherlands, Brazil, Japan, and China.
As well as being well established and having a worldwide reach, here are some more reasons why you should become an Amazon affiliate:-
- Amazon is the largest online retailer in the world. Its annual turnover exceeds $48 billion, and its 900,000 affiliate associates made $1,5 billion during the last year only. Amazon is also the fourth most successful startup of all times by growth, revenue and market capitalization. It was founded in 1994 as a bookstore, went online in 1995 and began its diversification, including one new branch after another: DVD, CD, video and MP3 downloads, electronics, software, videogames, etc. Then the company grabbed pretty much every non-digital products – from food and furniture to diapers and jewelry. Nowadays there hardly exists an item which one cannot buy from Amazon.
- Amazon is a trusted and reliable brand – millions of people all over the world are used to buy goods from Amazon on regular basis spending significant money there. Most of these buyers are both long-term and loyal customers. They know that there’ll be no problems with delivery and quality of products, and if by chance there is, that Amazon will rectify the problem quickly and effortlessly – so they keep coming back and making more orders with no fear that other online platforms may bring. In every customer survey Amazon comes up in the number one position as the most popular and respected shopping destination.