Why You Must Add Value To Affiliate Sites
Once upon a time the life of an affiliate marketer was fine and dandy. They just scrapped some content details from Amazon/Walmart/Ebay/The Manufacturer, then inserted an affiliate link. The search engines then ranked this content, traffic ensued and sales started coming in. What a beautiful, wonderful world it was.
Fast forward to 2015 and that doesnt work. Not only does this type of site not work so well, and you will find it very hard to get a few free visitors, but this strategy can now even kill your site dead.Unless you know what to do first.
The Problem with most affiliate websites today
Search engines and even paid services such as adwords want websites to add value to the web, not just re-produce and regurgitate existing content and product details. And if you don’t do this you will find that both the free and paid options will make your life harder than ever. A website with just content taken straight from Amazon adds no value to users browsing the web. All it really adds is duplicate content. And this is why in today’s world, ranking eccommerce affiliate websites is getting more and more difficult. It is no longer easy to fool Google. Not only that, if you apply to become an Amazon affiliate using a thin content site that is just comprised of scrapped content then you will probably get turned down for an account.
How To Add Value To Your Website
So the one thing that you must do to your new shiny website is to add something new that exists nowhere on the web – Information, and it has to be new and unique. Or it has to be presented in a better way than it is available elsewhere.
So value in a nutshell means more content, text, pictures and video will do – just make sure it is new, unique and adds value to a web browsers online experience. Of course it’s easy to say it but how do you put this into practise on a website that may have many pages?
Condense & Summarize Existing Reviews
You can write reviews, but make them better than what’s already out there. Most items already have many reviews posted on the web, so read them and summarize what they say in your own words. Just make sure that your review offers something people want. For example read through the Amazon review and condense all the information into more bite-sized pieces. Everyone is in a rush and has a lower attention span, so make your review perfect for someone that wants to spend as little time as possible reading it. Try to put a review on every major product that you are promoting. So if you have an Amazon plugin that drags content into your website, make sure you rewrite it, add to it or change it in some way so that it is better.
Answer Questions That Buyers Are Asking
A great feature on Amazon product pages is that it has customer questions. Other places around the web also have questions that potential customers are asking about certain items. So collect those questions and the most asked you can add to your website along with the most comprehensive answers you can give.
If you can find questions that have not been answered then make it your mission to find and report them. If you think about it anyone looking to buy a product, especially an expensive item will have a number of questions that need addressing before that hit that buy button!
Add Comparison Tables
Something that would-be buyers really love is a side-by-side comparison table of products so that can decide which is best. These can manually be put together in html for websites or if your’e running a wordpress blog you can use a free plugin called
By doing these things you will find that not only do people value your website and spend more time on it, but that you will rank for a ton of long tail keywords as well.