How to Find Your Niche

March 19, 2014

How to Find Your Niche

The majority of online entrepreneurs are constantly battling with the problem of choosing products to promote. And how to pick out the ones that can bring maximum profit?

One strategy that we advise is to give up specific product selection and find a proper niche audience instead. Why this approach is better? There are several reasons:

Products get out of stock/production/market/fashion, etc., they come and go, and it can be hard to switch from one to another. Many affiliates have faced a situation when they invested much time, efforts and money into a product, but the latter declined in popularity or was sold out – and the whole affair was over.

A great way of getting the whole new world of opportunities is to choose a narrow niche audience and try to understand their problems. You should switch from separate products to types of products that can solve problems of your audience. For example, instead of just promoting Go-Pro cameras go for all wearable and action cameras.

How to find your niche?

  1. Think deeply what audience to work with. It may be the group you represent yourself (for example a working male of 25-35 or a young mother on a maternity leave). Or it may be the audience you know well (for example your company’s clients). Or a group you would like to belong to (for example, windsurfers, lawyers, photo models, etc).
  2. Identify typical problems the chosen audience faces. You need to make a deep research into their needs, desires and challenges and decide how you can help these people. The best way of doing so is to attend forums, niche blogs and how-to sites where they share their problems and experience.
  3. Having defined several actual problems, choose the ones that can bring money. In other words the ones people are eager to pay for, not only get free advice. Find out how often they search for relevant keywords including those pointing on intention to pay, for example “buy baby care products online”.
  4. Analyze your audience’s needs deeply. It’s not enough to know that women of 25-30 frequently search for baby care products. You need to know what brands and lines they prefer and why, what are features and benefits of every item and what are their disadvantages. Find out why these women are not happy with their current goods and brands and why they are looking for new ones. Is it high price, low quality or something else? You need this information not only for choosing your product niche, but for correct positioning and advertizing. Understand the language your audience uses describing their needs and use it in your ad copy, sales page copy, etc.

This switch from separate products to finding a niche audience is able to give your online business a great start and further stable success. And if some items stop being the ‘in thing’ or stop being manufactured then simply replace them with others and keep your niche and the whole business rolling.

Narrow down the niche

Now we want to narrow down the huge choice available to a specific product such as mountain bikes or beanbags. So first just head over to and look at the categories in the laft bar. Look at the best sellers lists, look at what is trending on Google trends, or just find something that interests. Now you can decide whether to start small and go for a narrow niche. So in the Bikes example, just list mountain bikes. Or go for a more broad niche and list other types of bike such as road bikes and maybe spare parts, helmets, head cams etc.

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